When you look around a retail property as a real estate agent or property manager, it pays to do so with an eye of a customer or visitor to the property. If you manage or lease a retail property it is the customer that will impact everything in the end result. Without customers the tenants cannot trade and therefore the rent cannot be paid. Look after the customer and the property will reap the benefits. 레플리카 시계
All great retail properties are a fine balance between the tenant, the customer they serve, and the landlord that owns the property. If the property drives significant visitor numbers then the future of the property is assured. Part of that will also be the need to keep the tenancy mix in harmony to the local demographic of shopper.
Most local councils and municipalities keep up to date records on the local community, the region, and the population trends. This information is essential for the successful management and leasing of any major shopping centre or mall.
Let’s say that you have just taken on a new retail shopping centre as a property management and leasing appointment. So in walking around a retail property you can do look at specific things such as:
- Can you get access to the property without difficulty both on foot and in a motor vehicle?
- When customers enter the property from surrounding roads is the car park easy to understand and use?
- Look at signage at logical entrance points. Is the signage of high standard and of similar design at all entrance points? The branding of the property with a logo and colour theme is quite important to establish identity. You will need a good graphic designer to help you here. Sometimes you can involve the local community in a competition to rename or rebrand the shopping centre.
- Signs for tenants across their entrance ways and shops should also have some controls both in size and placement. Nothing looks worse than a property where signage has been poorly controlled. Good tenant signage is also well illuminated in a standard way, so that all tenants get and give the same promotional image. Quality here is essential.
- Does the property feature some pylon signage at the main entrance way that presents well and gives the property an identity? Charge the tenants a rental for the signage on the pylon sign where possible.
- Is the mall or common area for the property uncluttered and clear of obstructions so that all tenants can display their location and offering? Look at the sightlines in all directions from the front of all shops. Customers like to move around when they shop and feel comfortable in doing so. This means a clean and clear common area. Give due focus and regard to the foot traffic areas and the high traffic corners where people move through the property.
- If public transport accesses your property, does it do so in a way that deposits people safely at the main entrance? When they leave the public transport zone can they enter the common area mall and find what they want quickly? You will need a series of Directory Boards at key entrance points for this purpose.
- Check out the common areas and the services and amenities that the public would use in the property. Do they give the best impression and are they functional to standards that will impress the shopper? Are the common areas ‘user friendly’ and attractive?
- Lighting and illumination will complement the common area and customer usage.